Search engine optimization (SEO) is the process of optimizing a website so that it ranks well in organic search. Ranking high for keyword search terms which is known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website.
Put more simply, SEO will allow you to connect with those searching for your product or service and help convert them into customers.
As a business owner in Lubbock you need to have a plan in place to promote your business and obtain new clients. SEO in Lubbock should be a part of that plan and here are just a few of the reasons why:
- Leads generated from Lubbock SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads.
- In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. If it works for 91% of businesses, it is very likely to work for you too.
- Blogging is another leading source of leads and traffic for businesses when they are properly optimized for search. SEO will make sure you blog posts get found and drive traffic.
Lubbock SEO is unarguably one of the best ways to connect with targeted consumers and share your offer. Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. That is why here at Wired Byte IT Solutions We do all the hard work. SEO in Lubbock, or any city for that matter isn’t easy, and a business owner should not have to worry about if it is being done properly. Proper SEO will not only boost your rankings in the search engines, but boost your ROI, and leads/customers coming into your store.
How do your customers search ?
Before you can optimize your website, you have to know what you are optimizing it for. The terms people use to search for what you offer are known as keywords. This is step 1 of what We do in a SEO campaign for your business. Figuring out what your website does rank for, and needs to rank for.
Setting Up Keywords into Your Website
Once We have identified keywords that people are using to find products or services similar to yours We need to implement them into your website. That does require access to edit your website. Actually editing content and re-organizing parts or even all of it – is part of SEO. Does not mean you need a new website built from a website designer, just means your content needs optimized.
Reviewing and Improving On Page Lubbock SEO Factors
Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure.
Spreading the Word about Your Content
You may have heard or been told “just write great content”. Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Once you have built a great website and filled it with great resources, you need to tell people about it!
With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout from the crowd.
With proper Lubbock SEO, you want to tell people about your content that are likely to share or link to it. Building a list of people who have linked out to content similar to yours and asking them to link to your content is known as outreach link building. This is one of the easiest and more effective methods in use today. There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings.
The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Wired Byte IT Solutions monitors your keywords, and rankings consistently. Seeing results from SEO in Lubbock is a process. We do everything to get you ‘organic’ results, without ranking # 1 in days, then being penalized for it. Getting the rankings, then working on keeping them is part of SEO in Lubbock, or anywhere. SEO is NOT a one time thing, to keep your rankings and keep the business coming in – needs to be done over and over.
We’re here to Help
We are here for you in Lubbock! If you are looking for a SEO professional in Lubbock then give Us a call today. Taking pride and care into your site, and getting the results you desire. Any questions or anything give Us a call, message, or drop Us a line.