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How Will a Blog Help My Website’s SEO & Search Rankings?

It’s common for businesses to come to us requesting help improving their search rankings (we do offer SEO and SEM services, after all). Among all of our suggestions, the one that always creates the biggest question is the idea of blogging. “Will that really help my search rankings?” they ask. “Yes!” is our quick reply. Make no mistake about it; blogging is one of the easiest, most cost-effective ways to improve your search rankings. All search engines, including Google, Bing and Yahoo!, use complex algorithms (a fancy word for math) to serve up what they deem the most relevant content to their users. Blogs improve your search engine rankings by displaying your company’s expertise through fresh, relevant content full of keywords. Blogs provide fresh, relevant content A website shouldn’t be something you create and leave alone. Great websites are like living organisms; they are constantly growing and changing. (And they need to be fed!) A blog allows your site to grow by providing content that wouldn’t otherwise be contained on your site. When customers are looking for a product or service, they want to purchase from the leader in the industry, a blog allows you to establish that authoritative voice by providing your customers with the relevant, factual information they are looking for. Fresh content has become even more important recently. Google tweaked their algorithm to push fresh content to the top of rankings for many searches. Blogs attract external and internal links When search engines crawl the web, one of the things they weigh heavily is the number of external sites linking to your website. External links prove your site is providing helpful, relevant information. A great blog is great link bait that other websites will be inclined to reference, creating important external links. Blogs also serve the critical…

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8 Reasons Why You Need A Website

Eight Reasons Why You Need a Website & Good Website Design Websites Never Sleep.  Many people surf the web in the evening when most businesses are closed, which is perfectly fine because websites never take a break.  A website will allow your business or organization to be open 24 hours a day, 7 days a week, 365 days a year.  Having a website is the equivalent of having an employee working around the clock - even weekends and holidays! Your Top Competitor Has A Website.  If you are in direct competition with another business that has a website, they have a clear advantage - especially if they are adequately marketing their website.  A website is a great way to level the playing field. "Just Google It".  More than ever before, people are turning away from traditional means of finding information and looking online, especially by way of mobile devices.  Your business should be at their fingertips when they look in the search engines. Websites Improve Customer Confidence & Corporate Image.  With a professional website design, you will improve you overall impression to the public and, in turn, your customers will develop a greater sense of confidence in your organization. Small Businesses Have Higher Revenue.  According to the Small Business Administration, small businesses that have websites are averaging $1.07 million more per year in sales than small businesses not online. That equates to 39% higher revenue. Do You Know 247 Million People?  That is the number of Americans that regularly use the Internet. Worldwide Internet usage is pushing two billion. Websites Help Establish More Customers.  According to the Small Business Administration, 50% of Internet sales are from new customers. Having a website significantly improves your customer reach no matter what services or products you offer. Websites Are Not Just Local, They…

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